Our Story

About Us

Jimmy White, ‘The Whirlwind’, ‘The people’s Champion’, known and loved by the world’s snooker community for his attacking, fluid, style of snooker is proud to bring you his new and exclusive brand -


So how did it all begin?

Our Story

Jimmy, James Warren White, was Born in 1962, the year that Tottenham won the FA cup, Kilmore, a 28/1 outsider, won the grand national, and the nations favourite car was the Mini.

By age 9 Jimmy was already eyeing up his future, and rather than studying hard at school he was learning the art of the green baize at ‘Zans’ snooker hall.

Early Success…

Jimmy won the UK amateur championships in 1979 and then became the youngest ever winner of the World Amateur Snooker Championships, aged only 18! What were you doing when you were 18?

Major Success…

Jimmy has won 10 ranking events, including the Masters in 1984, and the UK championships in 1992. He famously reached 6 world championship finals, made a 147 in the 1992 worlds and has made over 300+ centuries in his pro career. With 21 years in the elite top 16 nobody can argue that the title bestowed on him by the BBC of “legend” is anything other than accurate. Jimmy’s most recent success was to win the 2020 Rokit 6 red world championship.

So why start your own brand?

“I’ve always wanted to start my own brand and with the help of my good friend and business partner, Mark Segal, I’m proud to be able to bring you some top notch products

Jimmy has endorsed products in the past and his name has appeared on numerous cues, so what’s different now?

“ It’s virtually impossible to find a high quality snooker cue these days at a reasonable price. As a result, too many gifted players find themselves forced to rely on inferior club equipment. After searching far and wide and testing literally dozens of different cues, I finally found 2 exceptional cues and bring them to you at a price point that I believe you simply won’t find elsewhere. I believe that these cues rival many that cost two or three times the price!”

What’s even better is that Jimmy personally signs all the cues! Priceless.

Not just snooker cues…

Of course cues, of course cases…but how do you fancy an exclusive ‘Jimmy’ branded mens/ladies watch? Eau De Parfum? Sunglasses? Wallet?

A word or two from Mark…

“Jimmy and I spent a lot of time getting together some great products that we are proud to offer our customers, at prices that are realistic. Customer satisfaction is guaranteed or your money back. We offer free UK wide shipping and if you ever need to contact us then hit the link”

Thanks for reading,

Jimmy White & Mark Segal